Business videos can be a great way to promote your products or services and build your marketing strategy. A video is a great tool to grab potential customers’ attention instantly; the best part is that it’s pretty easy and inexpensive to make one. Wondering how to get started? Read on to get a few tips and tricks that will make recording your first business video a breeze.

What is a business video?

A business video is a short video used to promote a company or product. You can use videos for advertising a new product or service, tour the company’s facilities, or explain how the products work.

Benefits of Creating a Business Video

  • Instant attention-grabbing: A well-made business video can quickly capture the attention of potential customers.
  • Inexpensive: Compared to other forms of advertising, business videos are relatively inexpensive to produce.
  • Easily shareable: You can share your videos on social media platforms or websites.
  • Engaging: Videos are more engaging than text or images and can help to build a stronger connection with customers.

What to Know When Creating a Business Video

  • Video is an important marketing tool that should not be overlooked!
  • Keep it short: Business videos should be short and to the point – no one wants to watch a long, boring video. Try to keep your video under 10 minutes long.
  • Make it interesting: It’s essential to make your video interesting and engaging so that people will want to watch it. Use creative visuals and ensure the content is relevant to your target audience.
  • Be clear and concise: When explaining your product or service, be clear and concise so that viewers will understand what you’re trying to say.
  • Use a strong call-to-action: Always include a strong call-to-action at the end of your video. Your call-to-action could be a link to your website or a request for viewers to subscribe to your channel.
  • Review and revise: Always review your video before releasing it to the public, and make sure to edit it as needed.

Filming Tips

  • Location: When choosing a location, ensure it is relevant to your target audience and the message you want to send. Also, be sure to take into account lighting and sound quality.
  • Script: Write a detailed script before filming begins. A script will help ensure that the video stays on track and is easy to follow. (Using a teleprompter, i.e., BigVu, may also be helpful.)
  • Visuals: Use creative visuals to capture the viewer’s attention. This could include footage of your product or employees working at the company.
  • Editing: Make sure to edit your video carefully – this can significantly affect how the viewer perceives it.
  • Audio/Music: Use music sparingly and make sure it is appropriate for the video. The audio should never overpower the speaker. 
  • Length: Keep your video short and to the point – no one wants to watch a long, boring video. Try to keep your video under 10 minutes long.
  • Quality: Make sure to film and edit your video in high quality so that it looks professional.


Now that you know the basics of creating a business video, it’s time to get started! These tips and tricks for recording your first business video will help ensure that your video is successful, engaging, and a breeze.

Thanks for reading, and good luck!

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