You may be wondering what the business video buzz is all about. Why should you create videos for your business?
Well. . . business videos can be a great way to promote your product or service and build your marketing strategy. If you’re looking for new ways to advertise and promote your business, look no further! A video is a great tool to grab the attention of potential customers, and the best part is that it’s pretty easy and inexpensive to make one.
This article will go over the type of videos you can create and some of the benefits of using videos in your marketing plan.
What is a business video?
A business video is a short video you can use to promote your company or product. You may use business videos for advertising a new product or service, give a tour of the company’s facilities, or explain how the product works.
Video marketing is the wave of tomorrow. It’s not just for big brands anymore- everyone should be investing in their video strategy!
These videos are one of the most effective ways to connect with your audience and make them feel like they’re part of something bigger than themselves. They can help you generate leads, increase brand awareness, and build trust among customers.
Video marketing is about variety and may include helpful how-to videos, webinars, presentations, or product demos. People always want to hear what others think about your business or product, so testimonials rate right up there towards the top.
Then, of course, there are video courses often created by speakers, coaches, and trainers on everything from fitness tips to how to make money. And let’s not forget YouTube channels where viewers get instant access without having any technical skills whatsoever. (These days, everyone has a smartphone with internet capabilities built right in.)
While talking about the power of videos, we can not leave out videos for staff training or client/new hire onboarding. (Now, how convenient would that be?)
Coming up last, but not least, we must mention that RV Dealerships are proudly creating walkthrough videos of their new inventory of RVs as they enter their lots. Campgrounds and other places of interest create video tours of their facilities to market on social media.
Why create videos for your business? Video marketing is an excellent way to promote your business. Before deciding on the best strategy for you and your business, you need to answer the critical question: “What do I want my video’s purpose or results to be?”Once that becomes clear, finding a video strategy will be much easier.
What are the benefits of creating a business video?
The benefits of creating a business video include:
Instant attention-grabbing:
A well-made business video can quickly capture the attention of potential customers. They are a beneficial tool for small businesses with limited resources and may not have a large marketing budget, but they still want to get their name out there so many people can see them.
Inexpensive:
Compared to other forms of advertising, business videos are relatively inexpensive to produce.
Business videos are the most cost-effective form of advertising. They’re also an excellent way to build your brand’s reputation and improve customer service to retain existing customers, attract new ones, and increase sales revenue.
Easily shareable:
Videos can be shared easily on social media platforms or websites.
Videos are the perfect way to generate traffic and engagement on your website or social media. They’re easy enough that you can do them in a few minutes. Long-form content isn’t necessary!
Engaging:
Videos are more engaging than text or images and can help build a stronger connection with customers.
The truth is: People Love Watching Videos! The video’s content and everything about them grabs people’s attention. And when you have an engaging video as part of your marketing strategy, it’ll be hard not to find customers who don’t want your services and products at the rates you are asking.
What should you keep in mind before creating your videos?
Keep it short:
Business videos should be short and to the point – no one wants to watch long, boring videos.
Business videos should be brief, usually no more than 10 minutes, unless you’ve got an exciting video topic. Then they’ll watch to the end, no matter how long the video is).
Make them easy to digest with an informative but concise tone of voice so people can easily understand what you are trying to convey in as little time as possible. However, that’s a BIG HOWEVER; monotone is not the answer to creating exciting videos.
The key is making your message short and sweet and using words that come across professional sounding without being too formal or stiff. They want someone who sounds trustworthy but doesn’t make a habit of talking OVER customer’s or client’s heads with jargon they do not understand.
Vlogging is all the rage these days, but very few realize that businesses vlog too. A vlog doesn’t have to take up an entire day of your life. They should only last 10-15 minutes at most!
Make it enjoyable:
It’s essential to make your video interesting and engaging so that people will want to watch it. Use creative visuals and make sure the content is relevant to your target audience.
I always tell my clients that their videos need to be exciting and engage people watching them, especially millennials with busy lives who are looking for online content on YouTube more than traditional TV. The quality of your video isn’t as crucial because it’s going online – the thing you want is something new: creativity!
Be clear and concise:
Be clear and concise when explaining your product or service. Use simple language to convey the essential points.
A great way of telling your story engagingly and understandably is by using clear, concise words–this will help potential customers understand what you’re trying to say without any confusion!
Use a strong call-to-action:
Always include a strong call-to-action at the end of your video.
Include a compelling call to action in your video if you want people to take action. The call to action can be a link to your website or a request to subscribe to your channel. For example, if it’s a link that will bring them directly onto another webpage or one which requires their email address for subscription purposes – do not neglect this crucial piece of information!
The future of business videos
With the rise of video content on social media, business videos are more popular than ever before. These short but informative clips provide an excellent opportunity for marketers to get their message across in engaging and shareable ways!
Businesses are always looking for ways to improve their image, and there is no better way than with video content! Video allows businesses to do so quickly without spending hours writing an article or making a presentation; it also ensures that all information will be accurate since its recording on film.
Why should you create business videos? Because it doesn’t pay to overlook video as an essential marketing tool!
The use of video in marketing is becoming more commonplace and with good reason. Video can have a meaningful impact on customer engagement, conversion rates, and overall brand awareness!
The bottom line is: You can’t afford to ignore video!
Are you ready to create videos for your business but don’t what the hassle of editing those videos? Look no further if you think it would be nice to have a little support throughout your video process.
The rVMedia is here to help you through the video editing process and give your videos that professional polish they deserve. We’ll work with you every step of the way, providing compassionate care for our client’s needs, so each who hires us walks away feeling like the ‘video’ star they are!